Offline Consumer Data

Qualifies Online Targets 


Consumers don't exist in an online-only universe. Though an online purchase or a web search may contribute to an audience profile, they don't fully define it. 

Offline consumer data provides the basis for a qualified audience - where targets are transparent and unique user reach can be verified. When merged with online data and media optimization, advertising can reach the right person at the right time. 

Semcasting's proprietary database includes over 750 variables for consumers and businesses. Example variables include:

  • Age
  • Income
  • Family Composition
  • Business Size
  • Business Revenue
  • Recession Sensitivity
  • Business Owners at Home

Data Variables Datasheet

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Offline Data for Audience-Driven Advertising