Visitors, and Advertising
Matchback and Attribution is based on connecting a Custom Audience or a customer CRM file back to all of the touchpoints with which they engage.
Audience Impressions Served: Any served impressions or click-throughs can be linked back to the original Smart Zones audience member.
Website Visits: Incorporate a FREE Site Visitor Attribution (SVA) tag onto the landing page or website and allow deterministic matchback to the audience member whether they visited to get more information or to make an online purchase.
Store Visits: Measure store traffic on the mobile devices of the audience that has been served impressions and attribute campaign activity to a store visit in many cases.
Customer CRM Data: Match back known customers to anonymous online and store activity.
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